Uses WOM and Navigation to Get Sales

Share this content:

A strong Web site is the ultimate e-commerce portal, which is why gift basket company is adding new word-of-mouth features to its site, along with recently improved search and navigation.

The site at will begin to allow customers to rate and comment on its range of more than 400 products by Sept. 15. The company works with partners like Mrs. Fields and Ghirardelli to provide delivered standard or customized gift baskets worldwide.

"We think [customer feedback is] important for two reasons," said Eric Lituchy, co-owner of Delightful Deliveries, Syosset, NY. "[Previous] customers can share experiences of our Web site and it provides information to customers who are in the shopping process."

The consumer ratings done with word of mouth marketing service Bazaarvoice Inc., Austin, TX, will impact product page placement, increase customer navigation options and may even effect whether partners are used by the company in the future.

Since 1998 the company has used its Web site and tri-yearly catalog to promote consumer and corporate deals. Business-to-business clients make up about half of the company's customer base.

DelightfulDeliveries' next corporate catalog is set to drop Sept. 18.

The company made a number of enhancements to its Web site over the last year working with international software company Mercado, Pleasanton, CA.

One feature of the enhancement is an extension of the menu on the left that lets customers search for products by price range, occasion, brand, recipient and dietary restrictions

"We know that people don't just shop by product type," Mr. Lituchy said.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here