Delia's Forecasts Midyear Rebound

Share this content:
Delia's, a marketer of products for girls and young women, expects to grow sales and return to profitability this year, the company said yesterday.


The multichannel retailer expects revenue of $165 million to $175 million in 2002, split nearly evenly between its retail and direct divisions. Sales growth will be driven primarily by retail expansion, including the opening of 20 stores in 2002, and modest growth in the direct division.


Delia's said it expects losses of $2.9 million to $3 million in the first quarter of 2002 and $3.9 million to $4 million in the second quarter. However, the company projects a midyear rebound and estimates third-quarter 2002 profits of $2.5 million to $2.7 million and fourth-quarter profits of $7.5 million to $7.6 million.


Delia's, New York, markets apparel, accessories and home furnishings. The company sells through its Delia's catalog, Web site and its 46 retail locations.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here