Debit Card Use Expected to Rise During Holiday Shopping

Share this content:
More shoppers will use debit cards this holiday season, according to the second installment of the National Retail Foundation 2004 Holiday Consumer Intentions and Actions Survey.


Conducted by Worthington, OH-based Bigresearch, the survey shows 34.7 percent of shoppers plan to use debit or check cards as their main form of payment in the holidays, up from 30.7 percent last year.


The survey also found that fewer shoppers will use credit cards to pay for merchandise over the holidays: 29.5 percent versus 30.1 percent last year. Dependence on cash (25.9 percent in 2004 vs. 26.9 percent last year) and checks (9.9 percent this year vs. 12.3 percent in 2003) has decreased, too.


"Consumers have always liked to use plastic for the holiday season because it's more safe, but many consumers are opting for debit cards this year because the money comes directly out of their checking account," said Ellen Tolley, director of media relations at NRF, Washington. "Consumers started shopping for the holiday season early this year, which means they were budgeting and planning ahead."


NRF projects holiday sales across all channels, direct and indirect, will grow 4.5 percent this year to $219.9 billion. The surveyed shoppers plan to buy books, CDs, DVDs, videos and video games, followed by apparel and accessories, gift cards and toys. The average person has completed 24.4 percent of his or her shopping, as of Nov. 12.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here