DeBeers opens online store

Share this content:

Being a girl's best friend just got easier, now that DeBeers diamonds are available online. International jewelry retailer De Beers joined the likes of Crabtree & Evelyn, Panasonic, The Body Shop and Xerox by using e-commerce services firm Venda to power its debut transactional site.

The US transactional site, http://www.debeers.com/ went live July 4 and represents De Beers' first move from branded Web site to online commerce. The new site offers a wide range of the company's product line, all of which are conflict-free and child labor-free, including gifts for brides and the Tallisman Collection.

"The US site is our first transactional site," said Neal Sussman, marketing director at De Beers, London. "Whilst we have previously had an online presence, we fully anticipate that the De Beers site will enable us to achieve our two main aims: generate revenue online and increase footfall in our retail locations."

DeBeers' transactional site includes Venda ImageWare, a Web-based viewer for high resolution images. Visitors can magnify images, view diamonds from different angles or in various setings.

The site also includes dynamic navigation that lets users search by product, price, gold color and carat.

DeBeers' general site is designed for the United Kingdom and Japan as well, letting customers peruse products and find store locations in their area. E-commerce stores serving the United Kingdom and Japan will follow the US online store soon.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above