Cyber Monday moves to Dec. 18

Share this content:

Dec. 18 will be the biggest holiday shopping day this year -- not the Monday after Thanksgiving, which is called Cyber Monday.

This finding, from CyberSource Corp., Mountain View, CA, is based on the company's analysis of six years of historical transaction volumes and the number of shipping days remaining before Dec. 25.

CyberSource, which processes electronic payments for Web merchants, said that based on its research, holiday peak shopping days typically happen on the Monday occurring closest to Christmas where there is at least a week available for shipping. The company expects that to be the case this year as well.

Based on CyberSource data, peak e-commerce shopping days in prior years have occurred on the following Mondays: Dec. 18, 2000; Dec. 17, 2001; Dec. 16, 2002; Dec. 15, 2003; Dec. 13, 2004; and Dec. 12, 2005.

This year marks the reversal of a six-year trend, CyberSource said. Since the year 2000, the peak day has been moving earlier in December. Not so in 2006, where it moves from the 12 to the 18 because Christmas once again falls on a Monday as it did in 2000.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above