Cyber Monday moves to Dec. 18

Share this content:

Dec. 18 will be the biggest holiday shopping day this year -- not the Monday after Thanksgiving, which is called Cyber Monday.

This finding, from CyberSource Corp., Mountain View, CA, is based on the company's analysis of six years of historical transaction volumes and the number of shipping days remaining before Dec. 25.

CyberSource, which processes electronic payments for Web merchants, said that based on its research, holiday peak shopping days typically happen on the Monday occurring closest to Christmas where there is at least a week available for shipping. The company expects that to be the case this year as well.

Based on CyberSource data, peak e-commerce shopping days in prior years have occurred on the following Mondays: Dec. 18, 2000; Dec. 17, 2001; Dec. 16, 2002; Dec. 15, 2003; Dec. 13, 2004; and Dec. 12, 2005.

This year marks the reversal of a six-year trend, CyberSource said. Since the year 2000, the peak day has been moving earlier in December. Not so in 2006, where it moves from the 12 to the 18 because Christmas once again falls on a Monday as it did in 2000.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here