Customer Satisfaction, Loyalty and Buying Behavior in the Evolving Multichannel Retail World
Customer satisfaction presents a versatile cross-channel metric to gauge the retailer's strengths and weaknesses from the customer's viewpoint. Because satisfaction drives behavior, a more thorough understanding of what drives multichannel shoppers' satisfaction will give retailers the insights to influence customer behavior in the short and long term. In this way, customer satisfaction is harnessed to become a driving force in sales growth and increasing loyalty where each channel is optimized to meet the customer's needs and exceed their expectations.
Larry Freed is president/CEO of ForeSee Results, a market leader in customer satisfaction measurement on the Web that is the methodology of the American Customer Satisfaction Index. To contact ForeSee about this report please e-mail Lee Pavich at firstname.lastname@example.org