Crossing Pointe Uses CommercialWare Program for Web Strategy

Share this content:
Crossing Pointe, a division of Blair Corp. -- a cataloger and direct marketer of men and women's apparel and home products -- selected CommercialWare Inc.'s retail.dot.commerce program yesterday to increase order volume and fulfillment for its direct-to-consumer operations.


The move comes after Blair Corp.'s launch of its new women's apparel catalog and Web site in June.


The cataloger integrated the order management, customer service and fulfillment operations for both entities. Through this strategy, Crossing Pointe can use the Web site as a channel to deliver items bought at the site and to leverage information collected online for future promotional sales.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above