Cross-Channel Marketing Is Serious Business for Comedy Central

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Tuesday, March 25
1:00 - 2:00 p.m. ET

Comedy Central takes fan engagement seriously. The network has established itself as a marketing innovator, transitioning from a cable channel to an interactive brand that is now part of its viewers' everyday lives. By breaking down the walls between channels and adopting a customer-centric approach to marketing, the brand has evolved the fan engagement experience and dynamically changed how audiences interact with content.

On March 25, Don Steele, Senior Vice President of Fan Engagement and Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to take to engage audiences from a customer-first perspective, rather than a channel-first perspective. Don will also share the innovative ways Comedy Central is working with Experian Marketing Services to engage its viewers and deliver content to each fan in the most natural and effective manner. At the end of the hour, Don will answer your questions on cross-channel marketing in an audience Q&A session.

Topics of discussion will include:

  • How to successfully align your content strategy with multi-platform execution
  • Strategies for restructuring your marketing organization to accommodate a customer-centric approach
  • Measuring and defining how audiences engage with your brand across channels
  • Examples of Comedy Central's unique cross-channel marketing strategies and campaigns

Featured Speaker:

Don Steele, SVP, Fan Engagement/Multi-Platform Marketing, Comedy Central

Don Steele is Senior Vice President, Fan Engagement/Multi-Platform Marketing, Comedy Central. Steele is responsible for setting the strategy and implementing digital and social marketing initiatives for the #1 brand in comedy and its digital properties.

Since joining Comedy Central in 2006, Steele has been instrumental in establishing Comedy Central as an innovative brand in social media, establishing it on a variety of new platforms and developing key marketing partnerships with Facebook, Twitter and Tumblr. Steele also has been responsible for executing inventive marketing strategies for Comedy Central's digital assets including its apps, exclusive digital and branded content. In his roll in leading the Fan Engagement efforts Steele is tasked with establishing a daily conversation with the fans of Comedy Central.


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