Cross-channel contact strategies: The who, when, what and how

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Cross-channel contact strategies: The who, when, what and how
Cross-channel contact strategies: The who, when, what and how

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Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.

Key highlights include:

  • Real-life client examples of effective contact strategies
  • Components of a contact strategy framework
  • Strategies to move toward a cross-channel contact strategy
  • Live Q&A

Featured Speakers:

Charles Nguyen,Strategy Consultant, Cross-Channel Marketing, Experian Marketing Services

Charles Nguyen is a Strategy Consultant at Cross-Channel Marketing with Experian Marketing Services where he advises enterprise clients on how to increase customer engagement across multiple channels. He has over 10 years' experience in providing account management, strategic insights, technology implementations, and marketing service provider.

Edward Kowalski, Principal Consultant, Experian Marketing Services

Edward Kowalski is a principal consultant for Experian Marketing Services with over 18 years of experience in customer experience design in marketing for the Retail, CPG, Healthcare and Travel and Entertainment industries.  The strong combination of Edward's deep industry knowledge coupled with his senior relationship building skills and solutions-based, consultative approach allow him to strategize with leading brands on new product ideation, development, and management as well as go-to-market strategies and execution that will positively impact the bottom line. Throughout Ed's career he has been known to venture out as an entrepreneur where he successfully launched two start-up companies including Entrance Ramp and Mobile Barista.


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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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