Corporate Gift Book Plans Test Mailings Before Holidays

Share this content:
Online corporate gift marketer Creative Expressions of Tampa Bay Inc. mailed its first catalog to 10,000 names last week. The company plans to test its new concept, titled A Corporate Gift, with additional mailings this summer before dropping 40,000 to 50,000 copies for the holiday gift-giving season.


Creative Expressions operates several Web sites offering high-end corporate gifts, incentives and rewards, such as corporategiftshowcase.com and corporategiftsandflowers.com. For its latest endeavor, the company decided to build a new brand from scratch to create a consistent look and feel between the catalog and a companion site, acorporategift.com.


"There shouldn't be any inconsistencies. We've learned that along the way," Creative Expressions vice president Duayne Furgason said.


The decision to enter direct mail was spurred by customers, Furgason said. "Our customers have been asking us for a catalog" that they can bring into a meeting and use as a point of reference.


However, Creative Expressions sees the catalog mainly as a vehicle to drive traffic to the A Corporate Gift site, which offers 1,500 SKUs. The book showcases a few items from each category available online, including leather goods, crystal and Seiko and Movado watches. Prices range from $20 to $2,500 per item.


"The catalog is a teaser and is geared to show different types of things," Furgason said.


One of A Corporate Gift's points of difference is that many items in the catalog and on the site can be personalized via foil stamping or debossing, he said.


"There doesn't seem to be a lot of people out there with the printing option on high-end items," said Furgason, who added that this is why the company has focused on this approach.


The first issue of A Corporate Gift has 16 pages. The book is mailing to marketing directors, sales managers and executives responsible for rewarding their employees. While the company's Web sites attract a wide range of customers, from Hollywood executives to corporate America, Furgason said it has yet to determine the best market for the catalog.


This explains why Creative Expressions will drop four test mailings -- varying from 10,000 to 15,000 catalogs -- before the end of the summer. The bulk of these mailings will go to prospects from different lists and markets.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above