Consumer spending up, but challenges for retailers remain

Share this content:

Analysts are again using words like “robust” to describe this just-finished holiday shopping season. Consumer spending jumped 5.5% year-over-year during the period, including a 15.4% increase in e-commerce spending, according to MasterCard Advisors SpendingPulse. Consumer spending on apparel was up 11.2%, and the men's apparel category improved year-over-year by 10.5%.

Last year, overall sales increased 4.1% over dismal 2008 numbers.

However, The Wall Street Journal warned that retailers will still face a number of challenges in 2011, from “rising gasoline and cotton prices to an overabundance of stores.”

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above