Consumer Reports hits Boston malls

Share this content:

As part of an ongoing to strategy to test different platforms and reach targeted audiences, Consumers Reports put together a retail program that launched last week in 16 malls in the Boston area.

Three of the malls featured Holiday Smart Labs kiosks housing six computer terminals that offered free access to Con­ There were also several LCD monitors displaying content from Consumer Reports, and brand ambassadors handing out passes good for 24 hours of free access to In the other malls, Consumer Reports is sponsoring rejuvenation stations where consumers can pick up free access passes. The kiosks were open November 25 to December 7.

“The shopping process is changing,” said Vince Scordo, consumer branding program manager at Consumer Reports. Younger con­sumers – those under the age of 40 – aren't going online and doing research before going into stores to make a purchase, according to company research.

It is because of this trend, coupled with the current economic situation, that Con­sumer Reports felt a “need to get into the malls and become part of the shopping experience,” said Jamie Darnow, CMO at Consumer Reports. The goal of the program is to help consumers get the best value for their money.

Consumer Reports is a nonprofit and product-testing organization that regu­larly publishes its results online and in its magazines.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above