Consumer Complaint Site Launched

Share this content:
The Internet Consumer Assistance Bureau (ICAB), Houston, a new for-profit business, recently launched a Web site where consumers can file complaints, voice opinions and research what others have said about companies doing business on the Internet.


When consumers post a complaint about a company at www.isitsafe.com, the merchant automatically gets an e-mail alert and 72 hours to respond. After three days, ICAB sends a second e-mail and waits another 72 hours. If the merchant fails to respond to both e-mails, it will post a statement to that effect on isitsafe.com.


Ron Foster, vice president at ICAB, said the group has no political leanings and has set no guidelines on the collection and use of marketing data. Foster added that ICAB also doesn't pass judgment on Web sites beyond refusing to accept sites involving pedophilia, racism, hate and other offensive material.


"The whole idea is to give people a place where they can make comments of their own," Foster said. "It's the power of the press."


Joining ICAB costs companies $149 per year plus a one-time fee of $25 for a link from isitsafe.com to the merchant's site. Members also get a listing at isitsafe.com and an ICAB banner to display on their site.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above