Concepts Direct Plans Music Stand Catalog Purchase

Share this content:
Catalog and direct marketing company Concepts Direct Inc., Longmont, CO announced yesterday its plans to purchase The Music Stand, a twenty year old catalog marketer of music-related collectibles, awards and assorted gifts.


Commenting on the transaction, Concepts Direct's Phil Wiland, chairman/CEO expressed to DM News how well The Music Stand would fit within the company's existing operational structure. He also noted that Concepts Direct's customer base would likely have a considerable affinity for the merchandise offered in The Music Stand catalog.


"We were actually planning on launching a new music-oriented catalog, but then The Music Stand opportunity came along and greatly interested us rather than starting from scratch," Wiland said.


Wiland said the company hopes to incorporate all operational aspects of The Music Stand catalog including merchandising, marketing, customer service and fulfillment into its Longmont facility.


Concepts Direct, Inc. primarily sells merchandise in the United States through its Colorful Images, Linda Anderson, SnoopyTM, etc. and Linda Anderson's Collectibles catalogs. Time tables and financial information related to the proposed purchase were not released.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here