Collegiate Pacific Gets December Upswing

Share this content:
Sports equipment cataloger Collegiate Pacific saw a 50 percent rise in new orders and a 100 percent increase in order backlogs in December, the company said yesterday.


Though December is typically the company's slowest month, the sales increase was prompted by about 200 new catalog products sent recently to its 35,000 active customers, the company said.


Customer response likely will remain favorable from January to June, Collegiate Pacific's primary sales period, though a slide may occur in January if adverse weather causes shipping troubles in some regions, the company said.


Collegiate Pacific also said it reduced its long-term and commercial debt by 40 percent compared with this time last year.


The Dallas-based company produces its 150-page catalog twice a year to 150,000 institutions nationwide.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here