Coastal Diversifies Into BTC

Share this content:
The Coastal Group Inc., a New York advertising agency specializing in catalog services, will go beyond its business-to-business marketing services with the creation of a business-to-consumer division.

Vince Perrella will head Coastal's new direct-to-consumer business as vice president and creative director of direct marketing. The agency hired him from Hershey Communications Inc., New York, where he was vice president and creative director.

Charter clients for the division include Lanac, a Brooklyn, NY, bridal registry, and Grafton Village Cheese Co., Grafton, VT.

Coastal, a 10-year-old agency, said it has more than 1,000 clients in industries such as manufacturing, wholesale, distribution, retail, service and importing and exporting.

The privately held agency creates catalogs for brands such as Fitz & Floyd and Two's Company in giftware, toy maker Gund, handbag maker Perlina and Scott Kay in jewelry.

It offers interactive marketing and Web site development services through its Redscope LLC arm. Cigar maker Nat Sherman and silk and satin sheet manufacturer Scent-Sation are clients of this division.

David Weiss, president/CEO of Coastal, said the foray into business-to-consumer was natural for the agency because it already had an entire operation in place -- photo studio, account coordinators, copywriters and merchandise executives.

"I think that if you take a look at a lot of the direct-to-consumer agencies out there, they've all gotten complacent," Weiss said. "You've got a couple of vendors who are pretty big in the industry, and we're trying to put a new spin on it."


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above