CMP Buys Telecom BTB Publisher

Share this content:
CMP Media LLC acquired online business-to-business publisher Light Reading Inc. for $27 million in cash, The Jordan, Edmiston Group Inc. said yesterday.

Light Reading, New York, was founded in 2000 and serves the telecommunications industry. Along with online BTB titles Light Reading, Byte & Switch and Unstrung, it produces trade shows.

CMP, a subsidiary of Britain-based United Business Media, sees the deal as a chance to take a leading position in the telecom segment as it is poised for a new round of growth.

Light Reading becomes an autonomous business unit within CMP. Stephen Saunders, co-founder/CEO of Light Reading, will remain president of Light Reading. He also assumes the title of senior vice president of CMP's newly formed communications group.

Jordan, Edmiston represented Light Reading in the transaction.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above