Circulation Increase Helps Harry and David Boost Sales

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Net sales for Harry and David Holdings Inc.'s fiscal first quarter totaled $57.7 million, a 7.5 percent gain over last year, the company said yesterday.


The Medford, OR-based multichannel marketing company, formerly known as Bear Creek Holdings Inc., owns the brands Harry and David and Jackson & Perkins. The quarter ended Sept. 24.


Harry and David's direct marketing net sales, which include catalog, Internet, business-to-business and outbound telemarketing sales, totaled $26.1 million, a 5.4 percent increase. The increase was primarily because of an increase in catalog circulation and Internet marketing initiatives. The brand's catalog circulation increased 11 percent year-over-year.


The company also reported a net loss for the first quarter that totaled $17.3 million compared to a net loss of $20.7 million last year.


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