Circulation Increase Helps Harry and David Boost Sales

Share this content:
Net sales for Harry and David Holdings Inc.'s fiscal first quarter totaled $57.7 million, a 7.5 percent gain over last year, the company said yesterday.


The Medford, OR-based multichannel marketing company, formerly known as Bear Creek Holdings Inc., owns the brands Harry and David and Jackson & Perkins. The quarter ended Sept. 24.


Harry and David's direct marketing net sales, which include catalog, Internet, business-to-business and outbound telemarketing sales, totaled $26.1 million, a 5.4 percent increase. The increase was primarily because of an increase in catalog circulation and Internet marketing initiatives. The brand's catalog circulation increased 11 percent year-over-year.


The company also reported a net loss for the first quarter that totaled $17.3 million compared to a net loss of $20.7 million last year.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above