Circulation Boosts Sportsman's Guide

Share this content:
Sales at The Sportsman's Guide Inc., South St. Paul, MN, jumped 21.6 percent to $28.3 million for the second quarter ended June 28, from $23.2 million for the year-ago period largely because of an increase in circulation.


Net earnings rose 12.9 percent to $79,000 from $70,000 for last year's second quarter.


Company officials credited a 43 percent increase in catalog circulation in the first half of the year with helping to increase sales, but noted that the increase was offset partially by lower customer response rates. The majority of the company's sales historically occur during its third and fourth quarters because of the emphasis on hunting merchandise and winter apparel and gifts in the company's catalogs.


"Through the first half of the year, we have continued to see our product margins improve and our customer base and buyers' clubs membership expand," said Gary Olen, chairman and chief operating officer. "These trends should assist the company in achieving strong sales and earnings growth for the second half of this year."
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above