Circuit City's holiday marketing focuses on price consistency

Share this content:

By making the new “One Price Promise” campaign the focus of its holiday marketing program, Circuit City hopes to ensure holiday shoppers know its prices are the same whether they're shopping in store, online or by phone.

In a recent survey sponsored by Circuit City, 47% of consumers said they believe retailers post different prices for the same merchandise in their stores and on their Web sites. In addition, 51% said they would place more trust in a retailer who offered the same prices on the Web and in store. Price consistency across retail channels is generally considered a multichannel retailing best practices strategy.

"One Price Promise assures Circuit City shoppers that they will be treated fairly and equally regardless of how they shop with us," said Jeff Maynard, VP of marketing at Circuit City Stores, in a statement. The message “will resonate strongly with consumers in today's world,” he continued.

Circuit City's new One Price Promise campaign will be featured in print, broadcast, online and in-store marketing tools.

close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above