Circuit City Guarantees 24-Minute In-Store Pickup

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Circuit City has offered customers the option of picking up orders placed online in one of its 623 stores since 1999. But as of yesterday, the electronics giant guarantees that those orders will be ready within 24 minutes of purchase confirmation.


As the Richmond, VA-based multichannel merchant launched a catalog in July, the 24/24 Pickup Guarantee covers purchases of at least $25 that are made through its Web site, catalog or call centers. If orders are not ready for pickup within the allotted time, the customer will receive a $24 Circuit City gift card.


Half of Circuit City's customers who buy online from the retailer choose the in-store pickup option, the company said.


"Circuit City pioneered in-store pickup for Web purchases, and this guarantee takes our customer service promotion to the next level," Fiona Dias, senior vice president/chief marketing officer at Circuit City, said in a statement.


Not covered by the guarantee is the amount of time a customer spends waiting on line in stores to pick up a purchase. Also, purchases made the day after Thanksgiving, Dec. 26 and Dec. 27 are not covered.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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