CI Host Unveils B2B Campaign

Share this content:
Web hosting firm CI Host is incorporating direct-mail postcards and telemarketing in its holiday-themed, multi-channel B2B campaign to promote its "e-Business in a Box" product, the company said last week.


The product, offered for $299, includes a year of Web hosting, Web site design, technical support services, Internet tools and a credit-card merchant account.


CI Host said it can help independent business owners get their business online in seven days and is targeting small- to medium-sized businesses owned by individuals ranging in age from 20 to 50.


"We have some people who are making mid-career changes who are starting a business and might not have any online presence yet," said Tami Freedman, marketing direct of CI Host, Bedford, TX. "We tell them that there are people who want what they are selling, and we can help them."


CI Host telemarketers are calling 5,000 prospects per day with the offer. The company has also distributed the offer via postcard to 30,000 business owners.


The campaign also includes unspecified fax advertising. In addition, CI Host has entered into a joint marketing agreement with computer retailer TigerDirect, Miami, to include the "e-Business in a Box" product in TigerDirect's catalog and direct mail campaigns.


CI Host said it had bought more than 10 million online impressions for banner ads at unspecified Web sites for the two weeks prior to Christmas. The company also has bought keyword sponsorships for the words "gift" and "Christmas gift" at Yahoo!, Excite, Alta Vista, Google and MetaCrawler.


The campaign also includes non-direct marketing efforts, including billboard, radio and television advertising. In addition, the company has erected a 23-foot Santa atop is headquarters building as part of the campaign.


Initial results of the campaign were not disclosed. However, CI Host said it had to add capacity to its Web site to handle added traffic generated by its online efforts.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here