Church & Dwight opens wide with integrated campaign

Share this content:
Church & Dwight opens wide with integrated campaign
Church & Dwight opens wide with integrated campaign
Backed by an integrated 
marketing campaign, Church & Dwight has launched Crest SpinBrush Sonic a battery-powered toothbrush the company is touting as
an economical alternative to other higher-priced sonic models. The campaign, developed by Colangelo Synergy Marketing, includes broadcast, print, digital and direct response. The redesigned Web site, at www.spinbrush.com, comes with an animated demonstration on how to effectively use the new brush. Once on site, visitors can download 
a $3 coupon toward the brush and can opt in 
for e-mails for updates on product offers.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above