Church & Dwight opens wide with integrated campaign

Share this content:
Church & Dwight opens wide with integrated campaign
Church & Dwight opens wide with integrated campaign
Backed by an integrated 
marketing campaign, Church & Dwight has launched Crest SpinBrush Sonic a battery-powered toothbrush the company is touting as
an economical alternative to other higher-priced sonic models. The campaign, developed by Colangelo Synergy Marketing, includes broadcast, print, digital and direct response. The redesigned Web site, at, comes with an animated demonstration on how to effectively use the new brush. Once on site, visitors can download 
a $3 coupon toward the brush and can opt in 
for e-mails for updates on product offers.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above