Chordiant Introduces Marketing Director Suite 3

Share this content:
Chordiant Software Inc., Cupertino, CA, has made available the Chordiant Marketing Director Suite 3, the new version of its enterprise-class marketing automation software application.


Formerly known as Prime@Vantage, the new suite lets marketers develop and execute personalized, multistage, multichannel offers to individual customers. As part of Chordiant's Unifying CRM Solution, Marketing Director Suite 3 integrates with Chordiant's Intelligent Customer Interaction Management platform as well as existing applications and back-end systems to provide an enterprisewide customer relationship management solution.


The suite includes enhanced encryption features offering additional data protection in outbound e-mails; the ability to combine multiple offers in a single communication and track the effectiveness of each; and enhanced access to campaign data for improved campaign analysis and optimization.


Marketing Director Suite 3 includes Marketing Director, Online Marketing Director, Mobile Marketing Director and Marketing Optimizer, a suite of products that let marketers develop, execute, track and refine multistep, event-driven personalized marketing campaigns that span traditional and electronic channels.


For more information, call Chordiant Software at 408/517-6100, or visit www.chordiant.com.


close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above