Chief Executive Magazine Launches Dot-Com Spinoff
DotCEO will debut in January with a controlled circulation of 25,000. Its target audience will include CEOs, presidents, chairmen and other senior executives at Internet-related technology firms as well as venture capital groups and investment banks.
Editorially, dotCEO will cover topics such as IPOs, funding and growth management, specifically for senior-level executives at Internet companies. The first issue will include a profile of iTurf CEO Steve Kahn and articles on how to hire a president and how to find the ideal incubator.
"Until now, there has not been a publication written exclusively for these new [Internet] CEOs," said Carol Evans, chief operating officer at the Chief Executive Group. "DotCEO will provide a peer-driven exchange for Internet CEOs, similar to the forum Chief Executive magazine has provided to the broader CEO community for the past 23 years."
Chief Executive magazine has a monthly circulation of 42,000 and has spawned a series of conferences and roundtables.
The Chief Executive Group debuted a dotCEO conference in September to help promote the new magazine. The company also has launched a Web site, www.dotCEO.com, to support the new venture.