CheetahMail Allies With Bazaarvoice for Ratings and Reviews

Share this content:
CheetahMail, an Experian-owned e-mail and Web analytics firm, partnered with word-of-mouth specialist Bazaarvoice to introduce CheetahMail's Customer Ratings & Reviews E-Mail Marketing Program.

The program lets marketers improve the relevancy and credibility of their programs by including customer opinions and product reviews into their e-mail programs, CheetahMail said. This can potentially lead to better conversion and order rates.

CheetahMail cited research from Shop.org's State of Retailing Online study conducted by Forrester Research that claimed only 26 percent of the top 137 retailers surveyed offered customer ratings and reviews. But 96 percent of them ranked customer ratings and reviews as an effective or very effective tactic to drive conversion.

The CheetahMail program includes six elements: the review referral e-mail campaign, first-time review e-mail campaign, review customer service e-mail campaign, review alerting e-mail campaign, post-purchase review e-mail campaign and review upsell and cross-sell e-mail campaign.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above