CCG Assists The Great Indoors With CRM

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Customer Communications Group, a full-service relationship marketing agency, said Friday that it helped The Great Indoors develop a CRM analysis program.

CCG designed a customized data analysis that includes a customer purchase cycle and gap analysis giving insight into the paths that customers follow during their relationship with The Great Indoors.

It also measures the time between customer transactions in order to reveal gaps in customer activity. The Great Indoors can use this to develop communications triggered by the passing of key transactional events. CCG, Denver, applied these findings to The Great Indoors' communication strategy.

CCG also helped the company develop new ideas for creating triggers to react to specific customer behavior.

The Great Indoors already had developed customer segments based on transactional data but was challenged in applying it and creating an actionable customer relationship management strategy.

The Great Indoors retail stores debuted in 1998, with its first in the Denver area. Others are in Scottsdale, AZ; Detroit; Dallas and Chicago. The company plans to expand across the country.


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