Cataloger Buys Signals, Wireless From Target

Share this content:
Universal Screen Arts Inc., a multi-title catalog and Internet marketer of the What on Earth and Art & Artifact brands, yesterday announced its acquisition of the Signals and Wireless catalogs from Target Corp.


Details of the sale were not disclosed.


A source familiar with the deal said it had been in the works for about two months.


"Signals and Wireless are venerable titles that have been around for many years and were originally part of Minnesota Public Radio, then were sold to Rivertown Trading, [which] then sold [them] to Target Corp.," the source said. "Signals and Wireless are eclectic gift catalogs of upscale gifts appealing to the well-read, middle-age, affluent catalog buyer."


The source added that Target is focusing on its Marshall Field's brand and its target.direct Internet operation.


Additional information regarding the books provided by the source included Signals being published about 10 times a year while Wireless has been dormant.


"Both were acquired by Target in 1998, [and] shortly after it began to focus on the Signals catalog," the source said.


A message left with Target Corp. was not returned. Universal Screen Arts, Hudson, OH, provided no additional details regarding the deal. Libey-Concordia, Philadelphia, an investment banking firm, represented Target in the deal.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above