Catalog, Web Boost Sales at Williams-Sonoma

Share this content:
Williams-Sonoma Inc. saw its fourth-quarter net income climb 28 percent, thanks partly to higher catalog circulation and expanded direct marketing, the San Francisco company said yesterday.


Net earnings for the 13 weeks ended Feb. 1 were $102.1 million versus $79.8 million a year ago. Net revenue, including shipping fees, increased 16.9 percent to $1 billion versus $859 million last year.


"Operationally in 2003, we deepened our commitment to multichannel retailing by launching our newest concept, PBTeen, in both the catalog and Internet and by expanding our West Elm concept into both the retail and Internet channels," CEO Ed Mueller said in a statement.


Direct-to-consumer net sales, including catalog and Internet, in the fourth quarter were up 26.3 percent to $322.2 million from $255.2 million a year ago. The company said higher sales in the Pottery Barn and Pottery Barn Kids brands drove the increase. Internet sales in the fourth quarter skyrocketed 74 percent.


Net earnings for FY '03 were up 26.4 percent to $157.2 million from $124.4 million a year ago, while net revenue rose 16.7 percent to $2.75 billion versus $2.36 billion last year. For the year, DTC net sales jumped 21.1 percent to $966.4 million.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above