Catalog Sales Up At The Talbots, Spiegel & Successories

Share this content:
A strong U.S. economy, low employment and almost no inflation has given a sales boost to some catalogers in what is traditionally a less busy season.

At The Talbots Inc., total company sales for fiscal June were reported up last week at 11 percent to $130.00 million from 117.3 million for the same period in 1998. At Spiegel Inc., total sales for the five weeks ended July 3, 1999 were up 14 percent from $234.4 million last year. Successories catalogs increased by 12.8 percent for the five weeks ended July 3, 1999. And on a year-to-date basis, domestic sales for Successories catalogs were up 13.8 percent for the five months ended July 3, 1999.

In a published report noting similar department store increases at Wal-Mart, Target and Kmart, Thomas Tashjian, a retail analyst at Bank of America Securities in San Francisco said consumers were "flush with cash and eager to spend."

Other analysts claim consumers are feeling very strong about the economy and that their behavior is being reflected accordingly in their recent buy sprees across a variety of distribution channels.

At Federated, catalog and Internet revenue from its recently-acquired Fingerhut division helped push total combined sales to 18.5 percent. Total store and catalog sales were also up 11 percent at The Limited, Columbus, OH.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above