Catalog Sales Projected at $132B for '03

Share this content:
SAN FRANCISCO -- Catalog sales rose an average of 9.24 percent annually from 1998 to 2003, according to "Economic Impact: U.S. Direct and Interactive Marketing Today," a DMA study released at The Annual Catalog Conference at the Moscone Center here.

Catalog ad spending increased 6.25 percent annually during those five years as industry employment climbed 3.71 percent yearly.

The Direct Marketing Association projects that catalog sales will reach $132.8 billion in 2003, which would produce a 5.6 percent increase above the $125.8 billion in sales for 2002.

As catalog sales are expected to rise 5.88 percent yearly through 2008, employment is expected to increase at a yearly rate of 1.94 percent.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above