Catalog Conference Attendee Notices Absence of Negativity

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ORLANDO, FL - Deana Burrett noticed something yesterday at the catalog conference: there were not as many list companies exhibiting as she would have liked.

The director of list management for Estee Marketing Group, New Rochelle, NY, found printers, service bureaus and media people, but not so many of her ilk at a catalog show that is now the latest pit stop for search engine marketers and Web analytics firms.

"When I'm talking to my brokers, a lot of people who aren't doing booths are doing meetings like I am," Burrett said.

She was quite satisfied with this show that has suddenly discovered multichannel marketing.

"It's been very worthwhile for me," Burrett said. "Everyone seems to be positive that the market is good. I haven't heard negativity and I'm getting many new brokerage leads like brokers working with new mailers and mailers testing new regions. I'm running into people I've never met before, doing impromptu meetings."

She was excited about another fact. Her company just won management of the American Thunder magazine file. A short-lived title for NASCAR fans, the consumer file has 191,178 12-month subscribers at $105/M. The file is good for racing and auto magazine offers.

Burrett and two colleagues were looking for similar business, attending sessions and walking the exhibit hall.

"We don't do booth," she said.

Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


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