Casual Male Nabs Foreman

Share this content:
Casual Male Retail Group Inc., Canton, MA, hopes a former world heavyweight champion helps the company knock out the competition.


The multichannel marketer said yesterday that it signed boxing legend and direct marketer George Foreman to an exclusive endorsement and licensing contract for all men's apparel, including big and tall apparel and accessories.


"Casual Male has never been marketed on a national level," CEO/president David Levin said in a statement. "George Foreman's unparalleled track record as a product endorser and his global recognition will provide a major platform to launch a national advertising campaign that will reinforce the leadership position of the Casual Male brand."


In spring 2004, Casual Male will introduce the George Foreman line of apparel and accessories in catalog and Web site as well as Casual Male stores.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above