Carter's to Acquire OshKosh B'Gosh

Share this content:
A subsidiary of children's clothing manufacturer Carter's Inc. entered into a definitive agreement to acquire the competing brand OshKosh B'Gosh Inc., Carter's announced this week.


William Carter Company, Atlanta, will pay $26 per share in cash for each share of common stock outstanding, or about $312 million, for Oshkosh, WI-based OshKosh B'Gosh. The deal is expected to close in the third quarter.


The combined company will generate $1.3 billion in annual sales in the $17.5 billion baby and young children's apparel market, according to a statement from Carter's. The two brands will continue to be marketed through major retailers, Carter's and OshKosh B'Gosh branded stores and on various Web sites. OshKosh B'Gosh will remain a separate brand.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here