California Debates 'Return to Sender' Bill for Unsolicited CDs

Share this content:
The first committee hearing for a California bill that would require mailers sending unsolicited CDs and DVDs to include a postage-paid return mailer takes place today.


The California Assembly's Committee on Natural Resources holds the hearing. Assemblywoman Loni Hancock, D-Berkeley, introduced the bill, AB 2166, in February. The bill's sponsor is Californians Against Waste.


The bill also mandates a postage-paid return mailer be included with EZ-D, a DVD that becomes unusable after 48 hours, so that the DVD may be returned for recycling once it expires. EZ-Ds are available in limited test markets and are expected to be on sale in supermarkets and video stores soon.


According to Hancock, high-grade plastic can be reclaimed and converted into dashboards, but only when large numbers are collected. Recycling options currently available for consumers are inconvenient and expensive because the recipient must return the item to the sender or a recycler.


Meanwhile, James McKenna and John Lieberman, two California residents who have collected nearly 300,000 AOL CDs from disgruntled recipients for several years, loaded two trucks with part of their collection and dumped them on the steps of the Capitol in Sacramento on April 15. They plan to deliver the CDs to AOL headquarters when they reach 1 million.


McKenna and Lieberman run a Web site called NoMoreAOLCDs.com.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here