Cache Plans Full Catalog Amid Major Marketing Push

Share this content:

Women's apparel marketer Cache Inc. will step up its marketing efforts for the coming fall season, including developing a full catalog, increasing its direct mail circulation and airing its first TV ads, the New York-based company said. Next year, the company also will launch an expanded customer loyalty program.

To help spearhead the program, Cache has retained the consulting services of James P. Frain, former chief marketing officer of multichannel women's apparel merchant Chico's FAS Inc.

To support these efforts, Cache plans to raise its marketing spend to 4 percent of sales from 3 percent currently beginning with the fall season.

Cache is a specialty chain of women's apparel stores with 272 locations. It targets fashion-conscious women ages 25-45.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above