Cable Provider Tests Customized Ads

Share this content:
Cable television provider National Cable Communications begins tests this month with two media providers to offer customized advertising based on factors such as geographic selectivity and programming content.


The advertising will use the IntelliSpot system from Visible World, a new-media service provider, and SeaChange, a provider of digital video systems that enable cable operators to provide on-demand services.


Testing begins in Albany, NY, via NCC's CableLink Interconnects division. In January, this capability will be made available in six other CableLink markets including Buffalo, Cleveland and Hartford, CT.


The three companies said that by the end of January advertisers will have access to all 4 million CableLink homes. A number of national brand advertisers have committed to the full market campaign beginning in January, the companies said.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here