Cabela's Hooks Internet Customers With Best Online Experience: Cisco Study

Share this content:

Outdoor outfitter Cabela's was judged the best Internet retailer in a new Cisco Systems study, providing a strong online look, feel and brand image consistent with store and catalog experiences.

The Sidney, NE-based retailer also performed well in back-office processes such as shipping and returns processing. Also, customers traveling to Cabela's stores can log on to and find the GPS coordinates and the best places to park their RV.

The Cisco study reveals new trends in online shopping sites, rewarding retailers like Cabela's, Inc. and The Home Depot Inc. with high marks.

Cisco found that leading retailers cited the customer experience as the next competitive battleground, illustrating how a compelling online customer experience drives sales to and through a store via improved channel integration.

The study was conducted by Cisco's Internet Business Solutions Group, San Jose, CA, and benchmarked 20 major U.S. retail sites. It analyzed the buyer's experience throughout the entire shopping lifecycle.

Also covered in the study were the top 10 U.S. online retailers and several of the nation's leading big-box and discount retailers, including Wal-Mart Stores Inc., Sears and Best Buy Co. The assessment focused on five major categories of Web capabilities: ease of use, personalization, content, transaction and interaction.

Cabela's attracts and retains customers through its focus on hunting and fishing information, with seamless links to state fish and game Web sites, regulations and destination details. led the way in the foundational and emerging capability aspects, according to the Cisco study.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above