Cabela's deal brings northern exposure

Share this content:

Hunting and fishing gear multichannel merchant Cabela's Incorporated has reached an agreement to purchase S.I.R. Warehouse Sports Store, a Winnipeg, Canada-based specialty retailer.

Terms of the deal were not disclosed.

S.I.R., founded in 1924, operates both a mail-order business and a 44,000-square-foot retail store in Winnipeg that supply hunting, fishing, camping and related outdoor merchandise. Cabela's, Sidney, NE, currently has thousands of catalog and Internet customers in Canada, but this will be its first retail operation there.

"This acquisition will allow us to accelerate growth of our retail, catalog and Internet business in Canada. [Although] we already have a loyal customer base in Canada, we expect significant growth in Canadian business as a result of this transaction," said Dennis Highby, president/CEO, Cabela's, in a statement.

S.I.R.'s facilities will become the headquarters for Cabela's Canadian operations. Cabela's expects to retain S.I.R.'s employees.

The deal, Cabela's second announced venture in Canada, is expected to close in 30 to 60 days. The company also plans to build a Cabela's destination retail store in Montreal.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here