Butterball names Y&R NY AOR

Share this content:

Butterball has named Young & Rubicam New York its agency of record. The relationship took effect last week and was announced November 22.

Y&R will handle strategy, creative, digital and retail duties for the brand.

“Key retail partners that Butterball works with that do FSIs and direct mail pieces based on new product announcements, product innovations and special offers,” said Jane Barratt, president, Y&R NY.

Though she could not divulge much strategy given the nascence of the relationship, Barratt said Butterball's Turkey Talk-Line, which the company said receives 100,000 calls during the Thanksgiving season, offers “huge opportunity in the digital space to leverage Butterball's leadership position around Thanksgiving.”

Y&R's team for the account consists of both digital and retail leaders from within the agency's network.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above