Business Objects Hooks Orvis

Share this content:
The Orvis Co., the oldest U.S. mail-order company, is replacing its legacy marketing analysis systems with a business intelligence solution from Business Objects, the provider of BI solutions said yesterday.


Orvis selected Business Objects as its standard over several competing BI vendors. Exigent Partners, a Business Objects value-added reseller and a contributor to the midmarket initiative for Business Objects, is helping Orvis with its implementation.


Orvis, Manchester, VT, markets and sells clothing, home furnishings, accessories and gifts internationally through retail stores, print catalogs, a dealer network and at www.orvis.com.


Orvis will use Business Objects as the analytics and reporting interface for its multichannel retailing operations. Also, Business Objects Set Analysis, an engine that helps organizations define, track and analyze data segments, lets Orvis more easily track customer behavior and monitor buying patterns to improve customer loyalty.


By standardizing on Business Objects, Orvis will be able to quickly identify and segment key customers and track their spending habits over time and by geographic region.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above