Brylane Debuts Insert Programs Through Media Horizons

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Media Horizons Inc., Norwalk, CT, announced that its Media Horizons Management division was appointed manager for the first-ever insert programs from cataloger Brylane.

Offerings will include two package insert programs.

The first, an individual title Chadwick's program, will consist of 8 million packages annually. The second, a Brylane Corporate PIP, will combine these catalogs' packages: Brylane Home, Brylane Home Kitchen, Lane Bryant Catalog, Roaman's, Lerner Catalog, Jessica London and King Size. The corporate program will make available 16 million annual packages.

Brylane also will offer eight catalog blow-in programs for Chadwick's, Brylane Home, Brylane Home Kitchen, Lane Bryant Catalog, Roaman's, Lerner Catalog, Jessica London and King Size. Combined, these programs will consist of more than 500 million catalogs annually.

The package insert programs have base prices of $65/M, and the catalog blow-in programs are $35/M. All of the insert programs launch in July.

Brylane Inc. is a subsidiary of Redcats, the home shopping division of Pinault-Printemps-Redoute.


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