Brylane Debuts Insert Programs Through Media Horizons

Share this content:
Media Horizons Inc., Norwalk, CT, announced that its Media Horizons Management division was appointed manager for the first-ever insert programs from cataloger Brylane.


Offerings will include two package insert programs.


The first, an individual title Chadwick's program, will consist of 8 million packages annually. The second, a Brylane Corporate PIP, will combine these catalogs' packages: Brylane Home, Brylane Home Kitchen, Lane Bryant Catalog, Roaman's, Lerner Catalog, Jessica London and King Size. The corporate program will make available 16 million annual packages.


Brylane also will offer eight catalog blow-in programs for Chadwick's, Brylane Home, Brylane Home Kitchen, Lane Bryant Catalog, Roaman's, Lerner Catalog, Jessica London and King Size. Combined, these programs will consist of more than 500 million catalogs annually.


The package insert programs have base prices of $65/M, and the catalog blow-in programs are $35/M. All of the insert programs launch in July.


Brylane Inc. is a subsidiary of Redcats, the home shopping division of Pinault-Printemps-Redoute.


close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above