Brylane Becomes Redcats USA

Brylane, New York, announced last month that it will change its name to Redcats USA.

The decision will not affect the brand names of the Redcats USA catalogs: Chadwick's of Boston; Lerner; Jessica London; Lane Bryant; Roaman's; King Size; Brylane Home; Brylane Home Kitchen; and Brylane Home Wishes.

"The change reflects our desire to build stronger relationships with our parent companies, Redcats and Pinault-Printemps-Redoute," Brylane chairman/CEO Eric Faintreny said in a statement.

Redcats is the home shopping division of Pinault-Printemps-Redoute, which acquired Brylane in 1998. The name change will take several months to complete.

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