Brookstone hires first agency of record, announces holiday campaign

Share this content:

Brookstone has hired Cramer-Krasselt | Hampel Stefanides and its subsidiary CKPR to conduct an integrated fourth-quarter advertising and marketing push.

As the Merrimack, NH, multichannel merchant's first agency of record, Cramer-Krasselt will follow the holiday campaign with a broader branding effort. CKPR will manage a public relations outreach effort through 2007.

Brookstone's holiday ads juxtapose holiday "wants" and against everyday "needs." The ads also suggest that gift giving is not only about the receiver, but says a lot about the giver as well.

The campaign features the headline "Give Them What They Want," reflecting the idea that Brookstone is a purveyor of things that people want.

The ads will appear in print and online media, including The Wall Street Journal, USA Today, and The campaign will also include in-store promotional material and public relations support via CKPR.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above