Brookstone DTC Sales Rise 10.9 Percent

Share this content:
Brookstone Inc.'s sales in the direct-to-customer segment rose 10.9 percent to $14 million in its second quarter versus the same period last year based on a 12.5 percent increase in catalog circulation and growth in Internet transactions, the Nashua, NH, company said yesterday.


Brookstone also cited a strong Father's Day performance plus "continued customer demand for proprietary products" for a same-store sales increase in the quarter of 7.8 percent.


Total sales in the quarter ended Aug. 2 jumped 13 percent to $80.5 million from $71.2 million in the second quarter a year ago.


In the first six months of 2003, total sales climbed 10.6 percent to $141.4 million from $127.9 million in the first six months of 2002. Same-store sales for the first six months of 2003 were up 7 percent as DTC sales increased 5.1 percent to $24.1 million from $23 million.


Meanwhile, The Bombay Company Inc., Fort Worth, TX, late Tuesday announced that same-store sales for stores open more than a year rose 24 percent for the four weeks ended Aug. 2. Total revenue increased 30 percent to $39.5 million versus $30.3 million in the four weeks ended Aug. 3, 2002.


During its second quarter, same-store sales increased 26 percent as total revenue was up 30 percent to $130.3 million in the quarter ended Aug. 2. For the 26 weeks ended Aug. 2, same-store sales increased 25 percent as total revenue was up 31 percent to $249.5 million from last year's $190.9 million.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above