Brookstone DTC Sales Rise 10.9 Percent

Share this content:
Brookstone Inc.'s sales in the direct-to-customer segment rose 10.9 percent to $14 million in its second quarter versus the same period last year based on a 12.5 percent increase in catalog circulation and growth in Internet transactions, the Nashua, NH, company said yesterday.


Brookstone also cited a strong Father's Day performance plus "continued customer demand for proprietary products" for a same-store sales increase in the quarter of 7.8 percent.


Total sales in the quarter ended Aug. 2 jumped 13 percent to $80.5 million from $71.2 million in the second quarter a year ago.


In the first six months of 2003, total sales climbed 10.6 percent to $141.4 million from $127.9 million in the first six months of 2002. Same-store sales for the first six months of 2003 were up 7 percent as DTC sales increased 5.1 percent to $24.1 million from $23 million.


Meanwhile, The Bombay Company Inc., Fort Worth, TX, late Tuesday announced that same-store sales for stores open more than a year rose 24 percent for the four weeks ended Aug. 2. Total revenue increased 30 percent to $39.5 million versus $30.3 million in the four weeks ended Aug. 3, 2002.


During its second quarter, same-store sales increased 26 percent as total revenue was up 30 percent to $130.3 million in the quarter ended Aug. 2. For the 26 weeks ended Aug. 2, same-store sales increased 25 percent as total revenue was up 31 percent to $249.5 million from last year's $190.9 million.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above