Brookstone Brings in New CEO

Share this content:
Brookstone Inc. announced this week that CEO Michael Anthony has left the company and will be replaced by Lou Mancini, previously the president/CEO of Murray's Discount Auto Stores Inc.


Mancini "brings management strength and a new perspective on retail store management to Brookstone," said Ron Sim, chairman of Brookstone and CEO of OSIM International, which acquired Brookstone, Merrimack, N.H., as part of a new ownership group in October. "We believe that we already have the infrastructure and product culture necessary to take it to the next level. At this point, the primary need -- as well as opportunity -- is to increase productivity in the retail stores. That will be [Mancini's] mandate," Sim continued.


Mancini, who was also president/CEO of GNC, will have his work cut out for him. In February, Brookstone reported that same-store sales for the 48 weeks ended Dec. 31 2005 fell 8 percent. The company's net sales for the year dropped 4.4 percent totaling $440.6 million.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above