Brookstone Achieves Record DM Sales for 2003

Share this content:
Brookstone Inc. yesterday reported record annual direct marketing total sales of $75.7 million, a 15.3 percent increase over the amount posted in 2002.


The company also recorded a fiscal 2003 earnings increase of 46.3 percent, resulting in record net income of $17.6 million.


Other highlights from the 52-week period ended Jan. 31 include:


· Record total sales of $434.2 million, up 15.5 percent from 2002.


· A same-store sales increase of 11.2 percent, including a 12.6 percent increase in the holiday 2003 period.


In the fiscal fourth quarter ended Jan. 31, the Nashua, NH, company reported net income of $32.1 million, up 17.1 percent from the 2002 Q4. Same-store sales for the comparable period climbed 12.6 percent as total sales in the quarter rose 18.3 percent.


Brookstone's direct marketing business consists of three catalogs, Brookstone, Hard-to-Find Tools and Gardeners Eden, as well as e-commerce sites at www.brookstone.com and www.gardenerseden.com.


close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above