BrightTag Rebrands as Signal

Share this content:

The data collection firm heralds its new name by introducing the Open Data Platform.

Signal CEO Mike Sands
Signal CEO Mike Sands

Cross-channel data collector BrightTag has changed its name to Signal, reflecting its rebranding as a company that focuses on “helping marketers strengthen the signals between brands and consumers.” At the same time, it has introduced Open Data Platform that incorporates its Fuse product, which reports customer data from sources such as mobile devices, call centers, and physical stores.

Signal President and CEO Mike Sands says the new corporate identity is built around a marketplace need for coalescing disparate data sources into one easily managed platform. “Leading brands tell us they've typically invested in about 17 different marketing technologies to the tune of tens of millions of dollars,” Sands says. “But few technologies are able to talk with one another.”

A company release likens the Open Data Platform to an always-operative power grid that allows brands to wire together data collection points with technologies and vendors in their marketing stacks.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above