Brann Opens Insight Division

Share this content:
Brann Worldwide, a direct marketing agency, has started Brann Insight, a division geared toward understanding consumer purchasing behavior.


The division's proprietary tools and methodology are intended to help Brann's clients and new accounts sell more effectively.


"Brann Insight is all about understanding that consumer perspective," said Nancy Hallberg, the new executive vice president-North American Insight director at Brann Worldwide in Wilton, CT. "[For instance], how they move through the buying process; how, when and where they touch the brand; and what that experience is actually like. Because the total of that experience will impact how they'll think, feel and behave toward that brand."


Brann Insight services include original consumer and secondary research, data analysis and behavioral analysis and observation. The agency also will conduct proprietary research into how buyers purchase across categories and geographies.


Though it will not get its own offices, Brann Insight will place a specialist in each of Brann Worldwide's North American offices and support that development in Europe.


"I'll be working with the general managers in the other offices to support and hire Insight staff in San Francisco, Chicago, Dallas, Baltimore and Richmond, VA," Hallberg said.


Hallberg most recently was senior vice president and account managing director at New York ad agency Young & Rubicam. There, she handled clients such as MetLife, Pella and The Scotts Co.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here