Brands embrace social media for Mother's Day

Share this content:
Brands embrace social media for Mother's Day
Brands embrace social media for Mother's Day

Marketers are looking to social networking strategies for their Mother's Day campaigns this year.

Mother's Day is a big event for many brands but with marketers more conscious of costs this year, “they are turning more to social aspects of marketing” to promote brands this holiday, said Sam Decker, CMO, at Bazaarvoice. “Social marketing can be less expensive because of the long-term ROI around user-generated content.”

1-800-FLOWERS.COM's Mother's Day campaign includes an online destination where visitors can share stories about outstanding mothers using social networking tool Bazaarvoice Stories.

Social media also plays a key role in a campaign from Kodak that was created by Ogilvy New York. A tongue-in-cheek viral video featuring iconic 60s mom Florence Henderson, who played Carol Brady on “The Brady Bunch,” talks about unappreciated moms and what can be done about it, such as visiting the Kodak Gallery where 1 million free Mother's Fay cards are being offered. Facebook, Twitter and other social media channels are being used to share the video.

“We wanted the campaign to be something that people shared with each organically and take on as their own cause,” said Aaron Griffiths, executive creative director, digital, at Ogilvy New York. 


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above